Customer support positions are usually not at the top of the list of roles at a company, because it's where people usually come to make a __________.

However, demands for assistance have increased and the only way to keep up with them is to train the entire staff. Only then can you keep the customer satisfied, for you’ve __________ up to their expectations.

The benefits of such a decision go far beyond meeting demand, because it also creates the general attitude that improves the business’s __________.

Imagine that you have two employees in the office who are dedicated to customer support, but one of them is sick, on vacation, or is pulled in to work on critical projects. What then? Having an entire team that can step __________ at any time to deal with support requests is not only beneficial for the customers, but for the company too.

It’s also a great chance for the staff to learn about a product. In a small business it’s common for departments to __________ and for positions to change.

But it doesn’t apply in large companies where having your whole team consisting of educated people - writers, designers, developers, sales people, and project managers - with a __________ of skills trained in customer support can be advantageous.

Such training encourages everyone to recognize the different aspects of the company. When your engineering team is __________ with content strategy and your public relations people are aware of new features, it is easier for the different departments to collaborate.

And having people learn about other aspects of the company also makes them excited __________ the opportunity to expand their skills.

Moreover, junior employees will have more respect for the more experienced staff if they’re willing to help __________ in customer support.

Since the customer support team is so often at the “bottom” of the office food chain, customers will understand that no one is too good to take care of customers. In __________ to this, when a customer sees a response from the CEO or the director of a department they feel as though the “most important” people in the company are listening.