In many markets there is a firm with a much larger market share than its competitors, called a __________.

A company that is number two in an industry, but which would like to become number one – think of Pepsi vs. Coke, Reebok vs. Nike, Avis vs. Hertz – is known as a __________.

A smaller company in an industry, more or less content with its existing market share, is called a __________.

Small, specialised companies, which target segments within segments, are called __________.

A market in which one single producer can fix an artificially high price is called a/an __________.

A market dominated by a few large suppliers, and which it is hard for new companies to break into, is called a/an __________.

A group of companies which chose to collaborate by sharing out markets, co-ordinating their prices, and so on, form a __________.

A situation in which the market leader can determine the price that its competitors can charge is called a __________.

A market in which it is normal to have only one supplier – e.g. utilities such as water and sewage, gas, electricity – is called a __________.

The effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms is called __________.